Keystone Cougar Half-Ton prices
The Real Price of a new 2027 Keystone Cougar Half-Ton 28RLI is $57,950: the middle advertised price of 12 listings at 3 dealer chains, seen . These are advertised prices, not sale prices. Real Price of every floorplan
See photos and floorplans on Keystone's website
Real Price — new units
Line up all the new listings of one floorplan from cheapest to most expensive. The one in the middle is the Real Price. For each listing we use the dealer's posted total if it shows one, otherwise the advertised price. Taxes, title and registration are never included.
Real Price of a new 2027 Keystone Cougar Half-Ton 28RLI: $57,950
9 of the 12 listings at 3 dealer chains are posted at the same price, $57,950, or within 1% of it. When most dealers post the same price, treat it as a starting point. Discounts usually come from negotiating.
Typical new units are advertised 25% below posted MSRP (the maker's sticker price); based on 12 listings at 3 dealer chains, updated .
We compared 12 listings. In 3, the price already includes shipping from the factory (Bish's RV). In 2, we used the dealer's total, which adds its fees. In 7, we used the advertised price with no fees added.
2027 28RLI (new). Half of the listings are priced between $57,950 and $58,461. These are asking prices, not sale prices.
By model year and floorplan (new units)
| Model year and floorplan | Real Price | Half are between | Typical % below posted MSRP | Listings | Dealer chains | Posted MSRP (middle of dealer postings) | Updated |
|---|---|---|---|---|---|---|---|
| 2027 28RLI same posted price We compared 12 listings. In 3, the price already includes shipping from the factory (Bish's RV). In 2, we used the dealer's total, which adds its fees. In 7, we used the advertised price with no fees added. |
$57,950 | $57,950–$58,461 | 25% | 12 | 3 | $77,170–$77,657 (range from 3 dealer postings) | Oct 30, 2026 |
2027 28RLI: 9 of the 12 listings at 3 dealer chains are posted at the same price, $57,950, or within 1% of it. When most dealers post the same price, treat it as a starting point. Discounts usually come from negotiating. | |||||||
| 2027 28BHS We compared 7 listings. In 2, we used the dealer's total, which adds its fees. In 5, we used the advertised price with no fees added. |
$45,950 | $45,950–$48,098 | 28% | 7 | 2 | $64,521–$67,553 (range from 2 dealer postings) | Oct 30, 2026 |
| 2027 26LBW We compared 6 listings. In 1, the price already includes shipping from the factory (Bish's RV). In 4, we used the dealer's total, which adds its fees. In 1, we used the advertised price with no fees added. |
$53,139 | $50,496–$54,289 | 21% | 6 | 3 | $64,001–$65,897 (range from 3 dealer postings) | Oct 30, 2026 |
| 2027 26RKE We compared 6 listings. In 4, the price already includes shipping from the factory (Bish's RV). In 2, we used the dealer's total, which adds its fees. |
$60,933 | $56,961–$63,839 | 23% | 6 | 2 | $78,079–$78,801 (range from 2 dealer postings) | Oct 30, 2026 |
| 2027 23MLE We compared 5 listings. In 4, the price already includes shipping from the factory (Bish's RV). In 1, we used the dealer's total, which adds its fees. |
$49,950 | $49,950–$54,995 | 29% | 5 | 2 | $70,175–$70,532 (range from 2 dealer postings) | Oct 30, 2026 |
| 2027 29MBD same posted price We compared 5 listings. In 2, the price already includes shipping from the factory (Bish's RV). In 3, we used the advertised price with no fees added. |
$57,950 | $57,950 | 24% | 5 | 2 | $75,948–$77,306 (range from 2 dealer postings) | Oct 30, 2026 |
2027 29MBD: All 5 listings at 2 dealer chains are posted at the same price, $57,950. When most dealers post the same price, treat it as a starting point. Discounts usually come from negotiating. | |||||||
| 2026 22MLS We compared 8 listings. In 2, the price already includes shipping from the factory (Bish's RV). In 2, we used the dealer's total, which adds its fees. In 4, we used the advertised price with no fees added. |
$38,995 | $34,995–$40,060 | 26% | 8 | 4 | $50,813–$59,506 (range from 4 dealer postings) | Oct 30, 2026 |
| 2026 25MLE We compared 8 listings. In 1, the price already includes shipping from the factory (Bish's RV). In 3, we used the dealer's total, which adds its fees. In 4, we used the advertised price with no fees added. |
$41,999 | $39,795–$42,767 | 28% | 8 | 4 | $54,159–$61,832 (range from 4 dealer postings) | Oct 30, 2026 |
| 2026 23MLE We compared 5 listings. In 3, we used the dealer's total, which adds its fees. In 2, we used the advertised price with no fees added. |
$48,822 | $47,866–$56,489 | 25% | 5 | 3 | $65,776–$71,356 (range from 3 dealer postings) | Oct 30, 2026 |
| 2026 33RLI We compared 5 listings. In 4, we used the dealer's total, which adds its fees. In 1, we used the advertised price with no fees added. |
$51,995 | $48,289–$53,647 | 29% | 5 | 2 | $71,562–$72,470 (range from 2 dealer postings) | Oct 30, 2026 |
25 more floorplan and model year combinations for this model have limited data and are not shown. A Real Price needs at least 5 new listings from 2 dealer chains.
By model year, all floorplans
| Model year | Typical % below posted MSRP | Listings | Dealer chains | Updated |
|---|---|---|---|---|
| 2027 | 25% | 62 | 4 | Oct 30, 2026 |
| 2026 | 28% | 51 | 5 | Oct 30, 2026 |
The percent compares each listing's advertised price with the MSRP the same dealer posted for that RV. If the two are wildly far apart, we assume a typing mistake and leave that listing out.
How we price · new RVs only · listings we saw in the last 7 days · Download every Real Price (spreadsheet file)
Advertised prices over time
Each dot is the price in the middle of the advertised prices that week, rebuilt from the price changes we saw. We only record advertised prices, so these lines leave out dealers' posted totals. They are not the Real Price shown above. Showing the 1 floorplan with the most listings; 9 more have not been tracked long enough to chart.
2026 22MLS · 8 listings now
Vertical scale runs from $36k to $40k, not from $0. Only weeks with 5 or more listings are plotted.
Show the numbers
| Week of | Middle advertised price | Listings counted |
|---|---|---|
| Oct 19, 2026 | $38,995 | 8 |
| Oct 26, 2026 (this week so far) | $36,995 | 6 |
How asking prices are spread — 113 new listings for sale
The middle advertised price is $49,995. Prices run from $33,900 to $76,839.
These are asking prices, not sale prices. New and used RVs are never mixed together.
How asking prices are spread — 113 listings for sale
Prices are advertised asking prices, not sale prices. The bars start at zero.
Show the numbers
| Advertised price range | Number of live new listings |
|---|---|
| $30,000 to $35,000 | 5 |
| $35,000 to $40,000 | 9 |
| $40,000 to $45,000 | 20 |
| $45,000 to $50,000 | 26 |
| $50,000 to $55,000 | 15 |
| $55,000 to $60,000 | 27 |
| $60,000 to $65,000 | 8 |
| $65,000 to $70,000 | 2 |
| $70,000 to $75,000 | 0 |
| $75,000 to $80,000 | 1 |
These are asking prices, not sale prices. New and used RVs are never mixed together.
The 5 lowest-priced listings
- 2026 22MLS — $33,900 · Blue Compass RV Below Real Price $5,095 below*
- 2026 25MLE — $34,995 · Blue Compass RV Below Real Price $7,004 below*
- 2026 22MLS — $34,995 · Blue Compass RV Below Real Price $4,000 below*
- 2026 22MLS — $34,995 · Blue Compass RV Below Real Price $4,000 below*
- 2026 22RBS — $34,999 · General RV Center
The 5 highest-priced listings
- 2027 26RKE — $76,839 · Campers Inn RV
- 2027 30REP — $65,950 · Bish's RV
- 2027 30REP — $65,950 · Bish's RV
- 2026 33RLI — $64,995 · Blue Compass RV
- 2026 28RLI — $64,611 · Campers Inn RV
All 113 new listings for sale, lowest price first
| Listing | Dealer | Stock # | Asking | Last seen | Label |
|---|---|---|---|---|---|
| 2026 22MLS | Blue Compass RV (Danville, VA) | T127050 | $33,900 | Oct 30, 2026 | Below Real Price $5,095 below* |
| 2026 25MLE | Blue Compass RV (Danville, VA) | T124425 | $34,995 | Oct 30, 2026 | Below Real Price $7,004 below* |
| 2026 22MLS | Blue Compass RV (Oklahoma City, OK) | T130738 | $34,995 | Oct 30, 2026 | Below Real Price $4,000 below* |
| 2026 22MLS | Blue Compass RV (Oklahoma City, OK) | T130739 | $34,995 | Oct 30, 2026 | Below Real Price $4,000 below* |
| 2026 22RBS | General RV Center (Wixom, MI) | 335775 | $34,999 | Oct 24, 2026 | — |
| 2026 25MLE | Blue Compass RV (Danville, VA) | T131571 | $37,900 | Oct 30, 2026 | Below Real Price $2,805 below* |
| 2026 22MLS | Bish's RV (Ludington, MI) | 1042280 | $38,995 | Oct 30, 2026 | — |
| 2026 22MLS | Bish's RV (Ludington, MI) | 1044498 | $38,995 | Oct 30, 2026 | — |
| 2026 25RDSWE | Bish's RV (Twin Falls, ID) | 101623 | $39,711 | Oct 30, 2026 | Price drop $200 drop on Oct 23, 2026* |
| 2026 25RDS | Bish's RV (Coldwater, MI) | 1046320 | $39,995 | Oct 30, 2026 | Price drop $2,000 drop on Oct 30, 2026* |
| 2026 25MLE | Bish's RV (Ludington, MI) | 1040335 | $39,995 | Oct 30, 2026 | — |
| 2026 22MLS | Blue Compass RV (Oklahoma City, OK) | T144061 | $39,995 | Oct 30, 2026 | — |
| 2026 25FKD | Blue Compass RV (Danville, VA) | T130749 | $39,995 | Oct 30, 2026 | — |
| 2026 22MLS | General RV Center (Denver, CO) | 351778 | $39,999 | Oct 25, 2026 | — |
| 2026 26LBW | Fun Town RV (Anna, IL) | 222906 | $41,853 | Oct 30, 2026 | — |
| 2027 21LBK | Bish's RV (Coldwater, MI) | 1052509 | $41,950 | Oct 30, 2026 | — |
| 2026 25MLE | Campers Inn RV (Bismarck ND, None) | 106035 | $41,977 | Oct 24, 2026 | Price drop $1,067 drop on Oct 24, 2026* |
| 2026 25MLE | General RV Center (Clarkston, MI) | 351783 | $41,999 | Oct 25, 2026 | — |
| 2026 25MLE | General RV Center (Wixom, MI) | 350774 | $41,999 | Oct 25, 2026 | — |
| 2026 25MLE | General RV Center (Mount Clemens, MI) | 351786 | $41,999 | Oct 25, 2026 | — |
| 2026 25FKD | Bish's RV (Ludington, MI) | 1044500 | $42,895 | Oct 30, 2026 | — |
| 2027 22MLS | General RV Center (Clarkston, MI) | 359360 | $42,950 | Oct 25, 2026 | — |
| 2027 22MLS | General RV Center (Birch Run, MI) | 359361 | $42,950 | Oct 25, 2026 | — |
| 2027 22MLS | General RV Center (Wixom, MI) | 359362 | $42,950 | Oct 25, 2026 | — |
| 2026 23MLE | Blue Compass RV (Danville, VA) | T130736 | $42,995 | Oct 30, 2026 | Below Real Price $5,827 below* |
| 2026 26LBW | Fun Town RV (Orange, TX) | 222908 | $43,696 | Oct 24, 2026 | — |
| 2026 26LBW | Fun Town RV (Amarillo, TX) | 222907 | $43,872 | Oct 30, 2026 | — |
| 2027 21LBK | Campers Inn RV (Knoxville TN, None) | 118032 | $43,950 | Oct 24, 2026 | — |
| 2026 26LBW | General RV Center (Denver, CO) | 351787 | $43,999 | Oct 25, 2026 | — |
| 2027 22MLS | Campers Inn RV (Knoxville TN, None) | 115259 | $44,634 | Oct 24, 2026 | Price drop $316 drop on Oct 23, 2026* |
| 2026 25FKD | Bish's RV (Coldwater, MI) | 1040162 | $44,995 | Oct 30, 2026 | — |
| 2026 25RDS | Blue Compass RV (Oklahoma City, OK) | T144060 | $44,995 | Oct 30, 2026 | — |
| 2026 29RLP | Blue Compass RV (Oklahoma City, OK) | T130753 | $44,995 | Oct 30, 2026 | — |
| 2026 25MLE | Campers Inn RV (Knoxville TN, None) | 114112 | $44,997 | Oct 24, 2026 | Price drop $3,676 drop on Oct 24, 2026* |
| 2026 22MLS | Campers Inn RV (Bismarck ND, None) | 113866 | $45,847 | Oct 24, 2026 | Price drop $149 drop on Oct 23, 2026* |
| 2027 28BHS | General RV Center (Denver, CO) | 351792 | $45,950 | Oct 25, 2026 | — |
| 2027 28BHS | General RV Center (Denver, CO) | 359354 | $45,950 | Oct 25, 2026 | — |
| 2027 28BHS | General RV Center (Birch Run, MI) | 359353 | $45,950 | Oct 25, 2026 | — |
| 2027 28BHS | General RV Center (Wixom, MI) | 351790 | $45,950 | Oct 25, 2026 | — |
| 2027 28BHS | General RV Center (Clarkston, MI) | 361609 | $45,950 | Oct 25, 2026 | — |
| 2026 33RLI | Blue Compass RV (Danville, VA) | T130744 | $45,995 | Oct 30, 2026 | Below Real Price $4,706 below* |
| 2026 33RLI | Blue Compass RV (Danville, VA) | T130743 | $46,995 | Oct 30, 2026 | Below Real Price $3,706 below* |
| 2026 23MLE | Fun Town RV (Amarillo, TX) | 222892 | $47,641 | Oct 30, 2026 | — |
| 2026 25RDWE | Campers Inn RV (Prescott Valley, AZ) | 108169 | $47,939 | Oct 24, 2026 | — |
| 2027 25FKD | General RV Center (Clarkston, MI) | 361598 | $47,950 | Oct 25, 2026 | — |
| 2027 25FKD | General RV Center (Wixom, MI) | 361600 | $47,950 | Oct 25, 2026 | — |
| 2026 29MBD | Fun Town RV (Thackerville, OK) | 221071 | $47,955 | Oct 30, 2026 | Price drop $3,975 drop on Oct 24, 2026* |
| 2026 29MBD | Fun Town RV (Amarillo, TX) | 221069 | $48,211 | Oct 30, 2026 | Price drop $3,997 drop on Oct 24, 2026* |
| 2026 23MLE | Fun Town RV (Anna, IL) | 224519 | $48,472 | Oct 30, 2026 | — |
| 2026 26RES | Blue Compass RV (Oklahoma City, OK) | T141451 | $48,995 | Oct 30, 2026 | — |
* We compare like with like: the dealer's posted total if it shows one, otherwise the advertised price. Taxes, title and registration are never included, so ask for the out-the-door price (the full amount you would pay). Real Price is the price in the middle of the listings we compared. It is not a sale price. A price drop means the advertised price went down.
* We compare like with like: the dealer's posted total if it shows one, otherwise the advertised price. Taxes, title and registration are never included, so ask for the out-the-door price (the full amount you would pay). Real Price is the price in the middle of the listings we compared. It is not a sale price. A price drop means the advertised price went down.