Thor Luminate
Real Price — new units
Line up all the new listings of one floorplan from cheapest to most expensive. The one in the middle is the Real Price. For each listing we use the dealer's total with fees if it shows one, otherwise the advertised price. Taxes, title and registration are never included.
Real Price: $149,995
Typical new units are advertised 41% below posted MSRP (the maker's sticker price); based on 5 listings at 2 dealer chains, updated Oct 25, 2026.
We compared 5 listings. In 1, the price already includes shipping from the factory (Camping World). In 4, we used the advertised price with no fees added.
2026 CC35 (new). Half of the listings are priced between $149,993 and $149,995. About 80% are priced at or below the Real Price. These are asking prices, not sale prices.
4 of the 5 listings at 2 dealers post the same price (within 1%). With uniform advertised pricing, the advertised price is a starting point; discounts typically happen in negotiation.
By model year and floorplan (new units)
| Model year and floorplan | Real Price | Half are between | Typical % below posted MSRP | Listings | Dealer chains | Posted MSRP (middle of dealer postings) | Updated |
|---|---|---|---|---|---|---|---|
| 2026 CC35uniform advertised price We compared 5 listings. In 1, the price already includes shipping from the factory (Camping World). In 4, we used the advertised price with no fees added. |
$149,995 | $149,993–$149,995 | 41% | 5 | 2 | $253,666–$255,472 (range from 2 dealer postings) | Oct 25, 2026 |
2026 CC35: 4 of the 5 listings at 2 dealers post the same price (within 1%). With uniform advertised pricing, the advertised price is a starting point; discounts typically happen in negotiation. | |||||||
| 2026 GG35uniform advertised price We compared 5 listings. In 1, the price already includes shipping from the factory (Camping World). In 4, we used the advertised price with no fees added. |
$149,995 | $149,993–$149,995 | 40% | 5 | 2 | $247,506–$248,066 (range from 2 dealer postings) | Oct 25, 2026 |
2026 GG35: 4 of the 5 listings at 2 dealers post the same price (within 1%). With uniform advertised pricing, the advertised price is a starting point; discounts typically happen in negotiation. | |||||||
5 more floorplan and model year combinations for this model have limited data and are not shown. A Real Price needs at least 5 new listings from 2 dealer chains.
By model year, all floorplans
| Model year | Typical % below posted MSRP | Listings | Dealer chains | Updated |
|---|---|---|---|---|
| 2026 | 40% | 17 | 2 | Oct 25, 2026 |
The percent compares each listing's advertised price with the MSRP the same dealer posted for that RV. If the two are wildly far apart, we assume a typing mistake and leave that listing out.
How we price · new RVs only · listings we saw in the last 7 days.
Advertised prices over time
We do not have enough history to chart advertised prices over time yet. A floorplan needs at least two weeks with 5 or more listings; we began tracking prices on Oct 16, 2026. The chart appears here as that history builds.
Asking prices, roughly
≈ $149,995
Prices run from $139,994 to $200,450 across 25 new listings for sale
The figure above is the middle asking price of 25 new listings of this make and model. With this few listings it is only a rough guide. New and used RVs are never combined.
We saw these 25 listings between Oct 22, 2026 and Oct 25, 2026. Each listing page shows where we found it.
How asking prices are spread — 25 listings for sale
Prices are advertised asking prices, not sale prices. The bars start at zero.
Show the numbers
| Advertised price range | Number of live new listings |
|---|---|
| $135,000 to $140,000 | 5 |
| $140,000 to $145,000 | 0 |
| $145,000 to $150,000 | 8 |
| $150,000 to $155,000 | 0 |
| $155,000 to $160,000 | 2 |
| $160,000 to $165,000 | 0 |
| $165,000 to $170,000 | 2 |
| $170,000 to $175,000 | 2 |
| $175,000 to $180,000 | 1 |
| $180,000 to $185,000 | 2 |
| $185,000 to $190,000 | 2 |
| $190,000 to $195,000 | 0 |
| $195,000 to $200,000 | 0 |
| $200,000 to $205,000 | 1 |
These are asking prices, not sale prices. New and used RVs are never mixed together.
25 new listings for sale
| Listing | Dealer | Stock # | Asking | Last seen | Label |
|---|---|---|---|---|---|
| 2026 MM30 | General RV Center (South Weber, UT) | 327815 | $139,994 | Oct 24, 2026 | — |
| 2026 MM30 | General RV Center (Wixom, MI) | 334648 | $139,995 | Oct 25, 2026 | — |
| 2026 MM30 | General RV Center (Fort Pierce, FL) | 344061 | $139,995 | Oct 25, 2026 | — |
| 2026 MM30 | General RV Center (Orlando, FL) | 344059 | $139,995 | Oct 25, 2026 | — |
| 2026 MM30 | General RV Center (Huntley, IL) | 344069 | $139,995 | Oct 25, 2026 | — |
| 2026 GG35 | General RV Center (Tampa, FL) | 342109 | $149,992 | Oct 24, 2026 | — |
| 2026 CC35 | General RV Center (Ocala, FL) | 334621 | $149,992 | Oct 25, 2026 | — |
| 2026 CC35 | General RV Center (Orlando, FL) | 334617 | $149,993 | Oct 24, 2026 | — |
| 2026 GG35 | General RV Center (Charlotte, NC) | 334627 | $149,993 | Oct 24, 2026 | — |
| 2026 GG35 | General RV Center (Wixom, MI) | 334632 | $149,995 | Oct 25, 2026 | — |
| 2026 GG35 | General RV Center (Jacksonville, FL) | 334634 | $149,995 | Oct 25, 2026 | — |
| 2026 CC35 | General RV Center (Fort Pierce, FL) | 344016 | $149,995 | Oct 25, 2026 | — |
| 2026 CC35 | General RV Center (Tampa, FL) | 344021 | $149,995 | Oct 25, 2026 | — |
| 2026 GG35 | Camping World (Greenwood, IN) | 2608504 | $155,250 | Oct 22, 2026 | — |
| 2026 HH36 | General RV Center (Fort Pierce, FL) | 344046 | $159,995 | Oct 25, 2026 | — |
| 2027 MM30 | General RV Center (Tampa, FL) | 344076 | $169,995 | Oct 25, 2026 | — |
| 2027 MM30 | General RV Center (North Canton, OH) | 344074 | $169,995 | Oct 25, 2026 | — |
| 2026 HH36 | Camping World (Sunbury, OH) | 2616867 | $174,347 | Oct 22, 2026 | — |
| 2026 CC35 | Camping World (Sunbury, OH) | 2616866 | $174,347 | Oct 22, 2026 | — |
| 2027 MM30 | Camping World (Greenwood, IN) | 2683296 | $175,800 | Oct 22, 2026 | — |
| 2027 HH36 | General RV Center (Charlotte, NC) | 344051 | $184,995 | Oct 25, 2026 | — |
| 2027 AA35 | General RV Center (Elizabethtown, PA) | 344025 | $184,995 | Oct 25, 2026 | — |
| 2027 HH36 | Camping World (Greenwood, IN) | 2640739 | $185,246 | Oct 22, 2026 | — |
| 2027 AA35 | Camping World (Greenwood, IN) | 2645464 | $186,250 | Oct 22, 2026 | — |
| 2027 HH36 | Camping World (Greenwood, IN) | 2640741 | $200,450 | Oct 22, 2026 | — |