Heartland Milestone
See photos and floorplans on Heartland's website
Real Price — new units
Line up all the new listings of one floorplan from cheapest to most expensive. The one in the middle is the Real Price. For each listing we use the dealer's total with fees if it shows one, otherwise the advertised price. Taxes, title and registration are never included.
Real Price: $88,220
Typical new units are advertised 34% below posted MSRP (the maker's sticker price); based on 11 listings at 3 dealer chains, updated Oct 26, 2026.
We compared 11 listings. In 10, we used the dealer's total, which adds its fees. In 1, we used the advertised price with no fees added.
2027 39TB (new). Half of the listings are priced between $88,055 and $89,721. About 55% are priced at or below the Real Price. These are asking prices, not sale prices.
By model year and floorplan (new units)
| Model year and floorplan | Real Price | Half are between | Typical % below posted MSRP | Listings | Dealer chains | Posted MSRP (middle of dealer postings) | Updated |
|---|---|---|---|---|---|---|---|
| 2027 39TB We compared 11 listings. In 10, we used the dealer's total, which adds its fees. In 1, we used the advertised price with no fees added. |
$88,220 | $88,055–$89,721 | 34% | 11 | 3 | $131,169–$133,121 (range from 3 dealer postings) | Oct 26, 2026 |
| 2026 31RL We compared 14 listings. In 11, we used the dealer's total, which adds its fees. In 3, we used the advertised price with no fees added. |
$70,912 | $69,166–$72,206 | 37% | 14 | 3 | $110,679–$112,929 (range from 3 dealer postings) | Oct 26, 2026 |
| 2026 39TB We compared 10 listings. In 7, we used the dealer's total, which adds its fees. In 3, we used the advertised price with no fees added. |
$81,042 | $79,424–$85,140 | 36% | 10 | 3 | $124,937–$135,960 (range from 3 dealer postings) | Oct 26, 2026 |
2 more floorplan and model year combinations for this model have limited data and are not shown. A Real Price needs at least 5 new listings from 2 dealer chains.
By model year, all floorplans
| Model year | Typical % below posted MSRP | Listings | Dealer chains | Updated |
|---|---|---|---|---|
| 2027 | 34% | 20 | 3 | Oct 26, 2026 |
| 2026 | 37% | 24 | 3 | Oct 26, 2026 |
The percent compares each listing's advertised price with the MSRP the same dealer posted for that RV. If the two are wildly far apart, we assume a typing mistake and leave that listing out.
How we price · new RVs only · listings we saw in the last 7 days.
Advertised prices over time
Each dot is the price in the middle of the advertised prices that week, rebuilt from the price changes we saw. We only record advertised prices, so these lines leave out dealer totals with fees. They are not the Real Price shown above. Showing the 3 floorplans with the most listings.
2026 31RL · 14 listings now
Vertical scale runs from $66k to $74k, not from $0. Only weeks with 5 or more listings are plotted.
Show the numbers
| Week of | Middle advertised price | Listings counted |
|---|---|---|
| Oct 19, 2026 | $69,995 | 14 |
| Oct 26, 2026 | $69,995 | 8 |
2027 39TB · 11 listings now
Vertical scale runs from $82k to $92k, not from $0. Only weeks with 5 or more listings are plotted.
Show the numbers
| Week of | Middle advertised price | Listings counted |
|---|---|---|
| Oct 19, 2026 | $86,995 | 11 |
| Oct 26, 2026 | $87,995 | 9 |
2026 39TB · 10 listings now
Vertical scale runs from $76k to $84k, not from $0. Only weeks with 5 or more listings are plotted.
Show the numbers
| Week of | Middle advertised price | Listings counted |
|---|---|---|
| Oct 19, 2026 | $79,997 | 10 |
| Oct 26, 2026 | $79,995 | 7 |
How asking prices are spread — 44 new listings for sale
The middle advertised price is $79,908. Prices run from $66,995 to $90,771.
These are asking prices, not sale prices. New and used RVs are never mixed together.
How asking prices are spread — 44 listings for sale
Prices are advertised asking prices, not sale prices. The bars start at zero.
Show the numbers
| Advertised price range | Number of live new listings |
|---|---|
| $65,000 to $67,500 | 1 |
| $67,500 to $70,000 | 8 |
| $70,000 to $72,500 | 3 |
| $72,500 to $75,000 | 3 |
| $75,000 to $77,500 | 5 |
| $77,500 to $80,000 | 5 |
| $80,000 to $82,500 | 0 |
| $82,500 to $85,000 | 3 |
| $85,000 to $87,500 | 8 |
| $87,500 to $90,000 | 7 |
| $90,000 to $92,500 | 1 |
These are asking prices, not sale prices. New and used RVs are never mixed together.
The 5 lowest-priced listings
All 44 new listings for sale, lowest price first
| Listing | Dealer | Stock # | Asking | Last seen | Label |
|---|---|---|---|---|---|
| 2026 31RL | Blue Compass RV (Auburn Hills, MI) | T138726 | $66,995 | Oct 26, 2026 | — |
| 2026 31RL | Fun Town RV (Indianapolis, IN) | 224067 | $67,519 | Oct 24, 2026 | — |
| 2026 31RL | Blue Compass RV (Ogden, UT) | T138816 | $67,995 | Oct 26, 2026 | — |
| 2026 31RL | Blue Compass RV (Pasco, WA) | T138835 | $67,995 | Oct 26, 2026 | — |
| 2026 31RL | Campers Inn RV (Tampa, FL) | 111480 | $67,998 | Oct 24, 2026 | Price drop $2,000 drop on Oct 23, 2026* |
| 2026 31RL | Blue Compass RV (St. Louis, MO) | T138903 | $69,995 | Oct 26, 2026 | — |
| 2026 31RL | Blue Compass RV (Ogden, UT) | T138845 | $69,995 | Oct 26, 2026 | — |
| 2026 31RL | Blue Compass RV (Anderson, CA) | T141504 | $69,995 | Oct 26, 2026 | — |
| 2026 31RL | Blue Compass RV (Gainesville, FL) | T138857 | $69,995 | Oct 26, 2026 | — |
| 2026 31RL | Campers Inn RV (Tampa, FL) | 111102 | $70,322 | Oct 24, 2026 | — |
| 2026 31RL | Fun Town RV (Elkhart, IN) | 224070 | $70,800 | Oct 24, 2026 | — |
| 2026 31RL | Fun Town RV (Waco, TX) | 224068 | $72,252 | Oct 24, 2026 | — |
| 2026 31RL | Fun Town RV (Conroe, TX) | 224069 | $72,837 | Oct 24, 2026 | — |
| 2026 31RL | Blue Compass RV (North Atlanta, GA) | T138738 | $73,995 | Oct 26, 2026 | — |
| 2026 39TB | Blue Compass RV (Ogden, UT) | T144978 | $74,999 | Oct 26, 2026 | Below Real Price $4,850 below* |
| 2027 31RL | Blue Compass RV (Fort Worth, TX) | T149807 | $75,995 | Oct 26, 2026 | — |
| 2027 31RL | Blue Compass RV (Austin, TX) | T154404 | $75,995 | Oct 26, 2026 | — |
| 2027 31RL | Blue Compass RV (South Houston, TX) | T150380 | $75,995 | Oct 26, 2026 | — |
| 2027 31RL | Blue Compass RV (Gainesville, FL) | T150381 | $75,995 | Oct 26, 2026 | — |
| 2026 39TB | Blue Compass RV (Auburn Hills, MI) | T141413 | $76,995 | Oct 26, 2026 | — |
| 2026 39TB | Fun Town RV (Jackson, MI) | 224073 | $78,973 | Oct 24, 2026 | — |
| 2027 31RL | Blue Compass RV (Hickory, NC) | T154415 | $79,865 | Oct 26, 2026 | — |
| 2026 39TB | Blue Compass RV (Redmond, OR) | T138883 | $79,951 | Oct 26, 2026 | — |
| 2026 39TB | Blue Compass RV (Byron - Macon, GA) | T138748 | $79,995 | Oct 26, 2026 | — |
| 2026 39TB | Blue Compass RV (Ogden, UT) | T141490 | $79,999 | Oct 26, 2026 | — |
| 2026 39TB | Blue Compass RV (North Atlanta, GA) | T138740 | $83,995 | Oct 26, 2026 | — |
| 2027 31RL | Blue Compass RV (Liberty Lake, WA) | T149821 | $84,103 | Oct 26, 2026 | — |
| 2026 39TB | Blue Compass RV (Pasco, WA) | T138838 | $84,995 | Oct 26, 2026 | — |
| 2027 39TB | Blue Compass RV (Post Falls, ID) | T149851 | $85,911 | Oct 26, 2026 | — |
| 2026 39TB | Campers Inn RV (Wilmington, OH) | 114512 | $86,028 | Oct 23, 2026 | — |
| 2026 39TB | Campers Inn RV (Myrtle Beach SC, None) | 115318 | $86,228 | Oct 23, 2026 | — |
| 2027 31RL | Blue Compass RV (South Houston, TX) | T154425 | $86,995 | Oct 26, 2026 | — |
| 2027 36RK | Blue Compass RV (Austin, TX) | T154421 | $86,995 | Oct 26, 2026 | — |
| 2027 39TB | Blue Compass RV (Pasco, WA) | T154410 | $86,995 | Oct 26, 2026 | — |
| 2027 39TB | Blue Compass RV (Liberty Lake, WA) | T154417 | $86,995 | Oct 26, 2026 | — |
| 2027 36RK | Blue Compass RV (Dallas, TX) | T155692 | $86,995 | Oct 26, 2026 | — |
| 2027 39TB | Blue Compass RV (Fort Worth, TX) | T154414 | $87,995 | Oct 26, 2026 | — |
| 2027 39TB | Blue Compass RV (Austin, TX) | T149747 | $87,995 | Oct 26, 2026 | — |
| 2027 39TB | Blue Compass RV (Boerne, TX) | T154416 | $87,995 | Oct 26, 2026 | — |
| 2027 39TB | Blue Compass RV (Raleigh, NC) | T149852 | $87,995 | Oct 26, 2026 | — |
| 2027 39TB | Fun Town RV (Ottawa, KS) | 231320 | $88,998 | Oct 24, 2026 | — |
| 2027 39TB | Blue Compass RV (Boerne, TX) | T149621 | $89,995 | Oct 26, 2026 | — |
| 2027 39TB | Blue Compass RV (Reno, NV) | T149678 | $89,999 | Oct 26, 2026 | — |
| 2027 39TB | Campers Inn RV (Tampa, FL) | 118667 | $90,771 | Oct 23, 2026 | — |
* We compare like with like: the dealer's total with fees if it shows one, otherwise the advertised price. Taxes, title and registration are never included, so ask for the out-the-door price (the full amount you would pay). Real Price is the price in the middle of the listings we compared. It is not a sale price. A price drop means the advertised price went down.
* We compare like with like: the dealer's total with fees if it shows one, otherwise the advertised price. Taxes, title and registration are never included, so ask for the out-the-door price (the full amount you would pay). Real Price is the price in the middle of the listings we compared. It is not a sale price. A price drop means the advertised price went down.