Heartland Bighorn
See photos and floorplans on Heartland's website
Real Price — new units
Line up all the new listings of one floorplan from cheapest to most expensive. The one in the middle is the Real Price. For each listing we use the dealer's total with fees if it shows one, otherwise the advertised price. Taxes, title and registration are never included.
Real Price: $90,704
Typical new units are advertised 37% below posted MSRP (the maker's sticker price); based on 8 listings at 2 dealer chains, updated Oct 26, 2026.
We compared 8 listings. In 8, we used the dealer's total, which adds its fees.
2027 31RL (new). Half of the listings are priced between $90,220 and $91,900. About 50% are priced at or below the Real Price. These are asking prices, not sale prices.
By model year and floorplan (new units)
| Model year and floorplan | Real Price | Half are between | Typical % below posted MSRP | Listings | Dealer chains | Posted MSRP (middle of dealer postings) | Updated |
|---|---|---|---|---|---|---|---|
| 2027 31RL We compared 8 listings. In 8, we used the dealer's total, which adds its fees. |
$90,704 | $90,220–$91,900 | 37% | 8 | 2 | $140,529–$143,904 (range from 2 dealer postings) | Oct 26, 2026 |
| 2027 39RK We compared 6 listings. In 4, we used the dealer's total, which adds its fees. In 2, we used the advertised price with no fees added. |
$108,092 | $105,462–$118,269 | 33% | 6 | 2 | $160,236–$166,172 (range from 2 dealer postings) | Oct 26, 2026 |
| 2026 39RK We compared 18 listings. In 17, we used the dealer's total, which adds its fees. In 1, we used the advertised price with no fees added. |
$95,142 | $89,530–$99,291 | 38% | 18 | 3 | $146,979–$153,426 (range from 3 dealer postings) | Oct 26, 2026 |
| 2026 39FL We compared 15 listings. In 15, we used the dealer's total, which adds its fees. |
$106,407 | $102,297–$108,189 | 36% | 15 | 3 | $158,116–$173,922 (range from 3 dealer postings) | Oct 26, 2026 |
| 2026 38RE We compared 12 listings. In 7, we used the dealer's total, which adds its fees. In 5, we used the advertised price with no fees added. |
$99,940 | $91,995–$107,370 | 35% | 12 | 3 | $149,722–$151,554 (range from 3 dealer postings) | Oct 26, 2026 |
| 2026 31RL We compared 6 listings. In 5, we used the dealer's total, which adds its fees. In 1, we used the advertised price with no fees added. |
$85,954 | $81,230–$87,958 | 35% | 6 | 3 | $127,584–$131,979 (range from 3 dealer postings) | Oct 26, 2026 |
| 2026 36RK We compared 5 listings. In 4, we used the dealer's total, which adds its fees. In 1, we used the advertised price with no fees added. |
$87,605 | $83,860–$88,197 | 40% | 5 | 2 | $143,177–$145,172 (range from 2 dealer postings) | Oct 26, 2026 |
5 more floorplan and model year combinations for this model have limited data and are not shown. A Real Price needs at least 5 new listings from 2 dealer chains.
By model year, all floorplans
| Model year | Typical % below posted MSRP | Listings | Dealer chains | Updated |
|---|---|---|---|---|
| 2027 | 34% | 19 | 2 | Oct 26, 2026 |
| 2026 | 38% | 62 | 3 | Oct 26, 2026 |
The percent compares each listing's advertised price with the MSRP the same dealer posted for that RV. If the two are wildly far apart, we assume a typing mistake and leave that listing out.
How we price · new RVs only · listings we saw in the last 7 days.
Advertised prices over time
Each dot is the price in the middle of the advertised prices that week, rebuilt from the price changes we saw. We only record advertised prices, so these lines leave out dealer totals with fees. They are not the Real Price shown above. Showing the 3 floorplans with the most listings; 4 more have not been tracked long enough to chart.
2026 39RK · 18 listings now
Vertical scale runs from $88k to $96k, not from $0. Only weeks with 5 or more listings are plotted.
Show the numbers
| Week of | Middle advertised price | Listings counted |
|---|---|---|
| Oct 19, 2026 | $94,420 | 18 |
| Oct 26, 2026 | $89,951 | 7 |
2026 38RE · 12 listings now
Vertical scale runs from $90k to $100k, not from $0. Only weeks with 5 or more listings are plotted.
Show the numbers
| Week of | Middle advertised price | Listings counted |
|---|---|---|
| Oct 19, 2026 | $97,958 | 12 |
| Oct 26, 2026 | $91,995 | 6 |
2027 31RL · 8 listings now
Vertical scale runs from $84k to $96k, not from $0. Only weeks with 5 or more listings are plotted.
Show the numbers
| Week of | Middle advertised price | Listings counted |
|---|---|---|
| Oct 19, 2026 | $89,995 | 8 |
| Oct 26, 2026 | $89,995 | 6 |
How asking prices are spread — 81 new listings for sale
The middle advertised price is $94,995. Prices run from $76,995 to $128,275.
These are asking prices, not sale prices. New and used RVs are never mixed together.
How asking prices are spread — 81 listings for sale
Prices are advertised asking prices, not sale prices. The bars start at zero.
Show the numbers
| Advertised price range | Number of live new listings |
|---|---|
| $75,000 to $80,000 | 3 |
| $80,000 to $85,000 | 8 |
| $85,000 to $90,000 | 20 |
| $90,000 to $95,000 | 11 |
| $95,000 to $100,000 | 7 |
| $100,000 to $105,000 | 11 |
| $105,000 to $110,000 | 13 |
| $110,000 to $115,000 | 3 |
| $115,000 to $120,000 | 1 |
| $120,000 to $125,000 | 2 |
| $125,000 to $130,000 | 2 |
These are asking prices, not sale prices. New and used RVs are never mixed together.
The 5 lowest-priced listings
All 81 new listings for sale, lowest price first
| Listing | Dealer | Stock # | Asking | Last seen | Label |
|---|---|---|---|---|---|
| 2026 31RL | Blue Compass RV (Hickory, NC) | T133889 | $76,995 | Oct 26, 2026 | Below Real Price $7,666 below* |
| 2026 37MD | Blue Compass RV (Raleigh, NC) | T130988 | $79,995 | Oct 26, 2026 | — |
| 2026 31RL | Blue Compass RV (Ogden, UT) | T144973 | $79,999 | Oct 26, 2026 | Below Real Price $5,956 below* |
| 2026 36RK | Blue Compass RV (Delaware, OH) | T133810 | $81,995 | Oct 26, 2026 | Below Real Price $5,610 below* |
| 2026 36RK | Fun Town RV (Las Vegas, NV) | 219109 | $83,361 | Oct 24, 2026 | — |
| 2026 38RE | Blue Compass RV (Auburn Hills, MI) | T130955 | $83,995 | Oct 26, 2026 | Below Real Price $15,946 below* |
| 2026 38RE | Blue Compass RV (Delaware, OH) | T130977 | $83,995 | Oct 26, 2026 | Below Real Price $14,864 below* |
| 2026 31RL | Fun Town RV (Indianapolis, IN) | 224036 | $84,674 | Oct 24, 2026 | — |
| 2027 36RK | Blue Compass RV (Dallas, TX) | T154413 | $84,995 | Oct 26, 2026 | — |
| 2026 39RK | Blue Compass RV (North Atlanta, GA) | T132280 | $84,995 | Oct 26, 2026 | Below Real Price $8,952 below* |
| 2026 37MD | Blue Compass RV (Gainesville, FL) | T130983 | $84,995 | Oct 26, 2026 | — |
| 2026 31RL | Campers Inn RV (Tampa, FL) | 111101 | $85,322 | Oct 23, 2026 | — |
| 2026 39RK | Fun Town RV (Indianapolis, IN) | 222283 | $85,766 | Oct 24, 2026 | Below Real Price $9,126 below* |
| 2026 31RL | Fun Town RV (Ottawa, KS) | 224038 | $86,536 | Oct 24, 2026 | — |
| 2026 39RK | Fun Town RV (Texarkana, AR) | 220315 | $86,937 | Oct 24, 2026 | Below Real Price $8,076 below* |
| 2026 36RK | Fun Town RV (Indianapolis, IN) | 219113 | $87,355 | Oct 24, 2026 | — |
| 2026 39FL | Fun Town RV (Jackson, MI) | 218943 | $87,618 | Oct 24, 2026 | Below Real Price $18,529 below* |
| 2026 36RK | Fun Town RV (Ottawa, KS) | 221197 | $87,748 | Oct 24, 2026 | — |
| 2026 36RK | Blue Compass RV (North Atlanta, GA) | T133753 | $87,995 | Oct 26, 2026 | — |
| 2026 39RK | Blue Compass RV (Ogden, UT) | T144976 | $87,999 | Oct 26, 2026 | Below Real Price $5,948 below* |
| 2026 39RK | Blue Compass RV (Ogden, UT) | T144975 | $87,999 | Oct 26, 2026 | Below Real Price $5,948 below* |
| 2026 31RL | Fun Town RV (Houston, TX) | 224037 | $88,057 | Oct 24, 2026 | — |
| 2026 40DB | Blue Compass RV (Gainesville, FL) | T130984 | $88,995 | Oct 26, 2026 | — |
| 2026 39RK | Blue Compass RV (Redmond, OR) | T136970 | $89,951 | Oct 26, 2026 | — |
| 2027 31RL | Blue Compass RV (Dallas, TX) | T151133 | $89,995 | Oct 26, 2026 | — |
| 2027 31RL | Blue Compass RV (Austin, TX) | T152651 | $89,995 | Oct 26, 2026 | — |
| 2027 31RL | Blue Compass RV (San Antonio, TX) | T152108 | $89,995 | Oct 26, 2026 | — |
| 2026 39RK | Blue Compass RV (Auburn Hills, MI) | T133855 | $89,995 | Oct 26, 2026 | — |
| 2027 31RL | Blue Compass RV (Byron - Macon, GA) | T148726 | $89,995 | Oct 26, 2026 | — |
| 2027 31RL | Blue Compass RV (Reno, NV) | T148722 | $89,995 | Oct 26, 2026 | — |
| 2027 31RL | Blue Compass RV (Austin, TX) | T155660 | $89,995 | Oct 26, 2026 | — |
| 2026 39RK | Fun Town RV (Jackson, MI) | 221196 | $90,280 | Oct 24, 2026 | — |
| 2026 38RE | Blue Compass RV (Concord, NC) | T136977 | $91,995 | Oct 26, 2026 | Below Real Price $7,946 below* |
| 2026 38RE | Blue Compass RV (Byron - Macon, GA) | T136978 | $91,995 | Oct 26, 2026 | Below Real Price $7,946 below* |
| 2027 31RL | Campers Inn RV (Johnstown CO, None) | 115803 | $92,281 | Oct 23, 2026 | — |
| 2026 39FL | Fun Town RV (Waco, TX) | 222281 | $92,631 | Oct 24, 2026 | Below Real Price $13,551 below* |
| 2027 31RL | Campers Inn RV (Wilmington, OH) | 115588 | $93,038 | Oct 23, 2026 | — |
| 2026 39RK | Fun Town RV (Elkhart, IN) | 224023 | $93,844 | Oct 24, 2026 | — |
| 2026 38RE | Blue Compass RV (St. Louis, MO) | T130998 | $93,995 | Oct 26, 2026 | Below Real Price $5,946 below* |
| 2026 40DB | Blue Compass RV (Ogden, UT) | T144972 | $93,999 | Oct 26, 2026 | — |
| 2026 39RK | Blue Compass RV (Byron - Macon, GA) | T133760 | $94,995 | Oct 26, 2026 | — |
| 2026 39RK | Campers Inn RV (Tampa, FL) | 111459 | $94,998 | Oct 23, 2026 | — |
| 2026 38RE | Campers Inn RV (Tampa, FL) | 111465 | $95,345 | Oct 23, 2026 | — |
| 2026 39RK | Campers Inn RV (Tampa, FL) | 111460 | $95,345 | Oct 23, 2026 | — |
| 2026 39FL | Fun Town RV (Oklahoma City, OK) | 219628 | $95,403 | Oct 24, 2026 | Below Real Price $10,505 below* |
| 2026 39RK | Fun Town RV (Conroe, TX) | 224025 | $96,769 | Oct 24, 2026 | — |
| 2026 39RK | Fun Town RV (Houston, TX) | 224024 | $99,250 | Oct 24, 2026 | — |
| 2026 39FL | Fun Town RV (Houston, TX) | 219621 | $99,796 | Oct 24, 2026 | Below Real Price $6,386 below* |
| 2026 39RK | Blue Compass RV (Pasco, WA) | T134000 | $99,995 | Oct 26, 2026 | — |
| 2026 40DB | Campers Inn RV (Tampa, FL) | 111085 | $100,322 | Oct 23, 2026 | — |
* We compare like with like: the dealer's total with fees if it shows one, otherwise the advertised price. Taxes, title and registration are never included, so ask for the out-the-door price (the full amount you would pay). Real Price is the price in the middle of the listings we compared. It is not a sale price. A price drop means the advertised price went down.
* We compare like with like: the dealer's total with fees if it shows one, otherwise the advertised price. Taxes, title and registration are never included, so ask for the out-the-door price (the full amount you would pay). Real Price is the price in the middle of the listings we compared. It is not a sale price. A price drop means the advertised price went down.