Grand Design Imagine AIM
See photos and floorplans on Grand Design's website
Real Price — new units
Line up all the new listings of one floorplan from cheapest to most expensive. The one in the middle is the Real Price. For each listing we use the dealer's total with fees if it shows one, otherwise the advertised price. Taxes, title and registration are never included.
Real Price: $29,993
Typical new units are advertised 26% below posted MSRP (the maker's sticker price); based on 15 listings at 4 dealer chains, updated Oct 26, 2026.
We compared 15 listings. In 9, we used the dealer's total, which adds its fees. In 6, we used the advertised price with no fees added.
2027 19MLA (new). Half of the listings are priced between $29,147 and $29,995. About 53% are priced at or below the Real Price. These are asking prices, not sale prices.
By model year and floorplan (new units)
| Model year and floorplan | Real Price | Half are between | Typical % below posted MSRP | Listings | Dealer chains | Posted MSRP (middle of dealer postings) | Updated |
|---|---|---|---|---|---|---|---|
| 2027 19MLA We compared 15 listings. In 9, we used the dealer's total, which adds its fees. In 6, we used the advertised price with no fees added. |
$29,993 | $29,147–$29,995 | 26% | 15 | 4 | $37,884–$38,222 (range from 4 dealer postings) | Oct 26, 2026 |
| 2027 15RBA We compared 14 listings. In 3, we used the dealer's total, which adds its fees. In 11, we used the advertised price with no fees added. |
$23,995 | $22,996–$25,591 | 28% | 14 | 5 | $33,234 (middle of 5 dealer postings) | Oct 26, 2026 |
| 2027 16MLA We compared 13 listings. In 5, we used the dealer's total, which adds its fees. In 8, we used the advertised price with no fees added. |
$26,995 | $24,995–$29,995 | 28% | 13 | 4 | $36,601–$38,453 (range from 4 dealer postings) | Oct 26, 2026 |
| 2027 21MBA We compared 6 listings. In 3, we used the dealer's total, which adds its fees. In 3, we used the advertised price with no fees added. |
$33,329 | $32,998–$34,656 | 27% | 6 | 3 | $43,842–$47,967 (range from 3 dealer postings) | Oct 25, 2026 |
| 2027 20BHA We compared 5 listings. In 3, we used the dealer's total, which adds its fees. In 2, we used the advertised price with no fees added. |
$29,789 | $29,220–$29,995 | 23% | 5 | 2 | $37,491–$38,526 (range from 2 dealer postings) | Oct 26, 2026 |
| 2026 16MLA We compared 29 listings. In 14, we used the dealer's total, which adds its fees. In 15, we used the advertised price with no fees added. |
$26,995 | $26,493–$27,995 | 25% | 29 | 2 | $36,111–$37,825 (range from 2 dealer postings) | Oct 26, 2026 |
| 2026 15RBA We compared 12 listings. In 3, we used the dealer's total, which adds its fees. In 9, we used the advertised price with no fees added. |
$23,957 | $22,664–$26,995 | 30% | 12 | 3 | $32,744–$33,629 (range from 3 dealer postings) | Oct 26, 2026 |
| 2026 19MLA We compared 11 listings. In 5, we used the dealer's total, which adds its fees. In 6, we used the advertised price with no fees added. |
$29,995 | $29,304–$30,694 | 25% | 11 | 2 | $37,394–$38,972 (range from 2 dealer postings) | Oct 26, 2026 |
| 2026 20BHA We compared 7 listings. In 1, we used the dealer's total, which adds its fees. In 6, we used the advertised price with no fees added. |
$26,995 | $25,745–$29,495 | 29% | 7 | 2 | $36,939–$37,974 (range from 2 dealer postings) | Oct 26, 2026 |
2 more floorplan and model year combinations for this model have limited data and are not shown. A Real Price needs at least 5 new listings from 2 dealer chains.
By model year, all floorplans
| Model year | Typical % below posted MSRP | Listings | Dealer chains | Updated |
|---|---|---|---|---|
| 2027 | 27% | 57 | 5 | Oct 26, 2026 |
| 2026 | 28% | 59 | 3 | Oct 26, 2026 |
The percent compares each listing's advertised price with the MSRP the same dealer posted for that RV. If the two are wildly far apart, we assume a typing mistake and leave that listing out.
How we price · new RVs only · listings we saw in the last 7 days.
Advertised prices over time
Each dot is the price in the middle of the advertised prices that week, rebuilt from the price changes we saw. We only record advertised prices, so these lines leave out dealer totals with fees. They are not the Real Price shown above. Showing the 6 floorplans with the most listings; 3 more have not been tracked long enough to chart.
2026 16MLA · 29 listings now
Vertical scale runs from $25k to $29k, not from $0. Only weeks with 5 or more listings are plotted.
Show the numbers
| Week of | Middle advertised price | Listings counted |
|---|---|---|
| Oct 19, 2026 | $26,995 | 28 |
| Oct 26, 2026 | $26,995 | 26 |
2027 19MLA · 15 listings now
Vertical scale runs from $28k to $32k, not from $0. Only weeks with 5 or more listings are plotted.
Show the numbers
| Week of | Middle advertised price | Listings counted |
|---|---|---|
| Oct 19, 2026 | $29,735 | 16 |
| Oct 26, 2026 | $29,995 | 8 |
2027 15RBA · 14 listings now
Vertical scale runs from $22k to $26k, not from $0. Only weeks with 5 or more listings are plotted.
Show the numbers
| Week of | Middle advertised price | Listings counted |
|---|---|---|
| Oct 19, 2026 | $23,995 | 14 |
| Oct 26, 2026 | $23,995 | 5 |
2026 15RBA · 12 listings now
Vertical scale runs from $22k to $28k, not from $0. Only weeks with 5 or more listings are plotted.
Show the numbers
| Week of | Middle advertised price | Listings counted |
|---|---|---|
| Oct 19, 2026 | $22,992 | 10 |
| Oct 26, 2026 | $26,995 | 6 |
2026 19MLA · 11 listings now
Vertical scale runs from $28k to $32k, not from $0. Only weeks with 5 or more listings are plotted.
Show the numbers
| Week of | Middle advertised price | Listings counted |
|---|---|---|
| Oct 19, 2026 | $29,995 | 11 |
| Oct 26, 2026 | $29,995 | 8 |
2026 20BHA · 7 listings now
Vertical scale runs from $26k to $30k, not from $0. Only weeks with 5 or more listings are plotted.
Show the numbers
| Week of | Middle advertised price | Listings counted |
|---|---|---|
| Oct 19, 2026 | $26,745 | 6 |
| Oct 26, 2026 | $28,911 | 5 |
How asking prices are spread — 117 new listings for sale
The middle advertised price is $26,995. Prices run from $19,995 to $35,995.
These are asking prices, not sale prices. New and used RVs are never mixed together.
How asking prices are spread — 117 listings for sale
Prices are advertised asking prices, not sale prices. The bars start at zero.
Show the numbers
| Advertised price range | Number of live new listings |
|---|---|
| $18,000 to $20,000 | 3 |
| $20,000 to $22,000 | 1 |
| $22,000 to $24,000 | 15 |
| $24,000 to $26,000 | 20 |
| $26,000 to $28,000 | 37 |
| $28,000 to $30,000 | 25 |
| $30,000 to $32,000 | 6 |
| $32,000 to $34,000 | 7 |
| $34,000 to $36,000 | 3 |
These are asking prices, not sale prices. New and used RVs are never mixed together.
The 5 lowest-priced listings
- 2026 15RBA — $19,995 · Bish's RV Below Real Price $3,962 below*
- 2026 15RBA — $19,995 · Blue Compass RV Below Real Price $3,962 below*
- 2025 14MS — $19,995 · Blue Compass RV
- 2026 15RBA — $21,990 · Bish's RV Below Real Price $1,967 below*
- 2026 15RBA — $22,325 · Campers Inn RV Price drop $664 drop on Oct 23, 2026*
The 5 highest-priced listings
- 2027 21MBA — $35,995 · Campers Inn RV
- 2026 19MLA — $34,998 · Blue Compass RV
- 2026 20BHA — $34,998 · Blue Compass RV
- 2027 21MBA — $33,995 · Campers Inn RV Price drop $7 drop on Oct 24, 2026*
- 2027 20BHA — $33,797 · Blue Compass RV
All 117 new listings for sale, lowest price first
| Listing | Dealer | Stock # | Asking | Last seen | Label |
|---|---|---|---|---|---|
| 2026 15RBA | Bish's RV (Davenport, IA) | 1046322 | $19,995 | Oct 23, 2026 | Below Real Price $3,962 below* |
| 2026 15RBA | Blue Compass RV (Lexington, KY) | T126362 | $19,995 | Oct 24, 2026 | Below Real Price $3,962 below* |
| 2025 14MS | Blue Compass RV (Vermont, None) | T106032 | $19,995 | Oct 24, 2026 | — |
| 2026 15RBA | Bish's RV (Davenport, IA) | 1046323 | $21,990 | Oct 23, 2026 | Below Real Price $1,967 below* |
| 2026 15RBA | Campers Inn RV (Tampa, FL) | 21175028 | $22,325 | Oct 24, 2026 | Price drop $664 drop on Oct 23, 2026* |
| 2026 15RBA | Blue Compass RV (Reno, NV) | T131741 | $22,888 | Oct 26, 2026 | — |
| 2027 15RBA | General RV Center (Richmond, VA) | 355556 | $22,995 | Oct 25, 2026 | — |
| 2027 15RBA | General RV Center (Philadelphia, PA) | 356103 | $22,995 | Oct 25, 2026 | — |
| 2027 15RBA | Blue Compass RV (Chattanooga, TN) | T150662 | $22,995 | Oct 26, 2026 | — |
| 2027 15RBA | Blue Compass RV (Indianapolis, IN) | T154337 | $22,995 | Oct 26, 2026 | — |
| 2026 15RBA | Blue Compass RV (Tyler, TX) | T147489 | $22,995 | Oct 23, 2026 | — |
| 2026 15RBA | Blue Compass RV (Boerne, TX) | T141034 | $22,995 | Oct 23, 2026 | — |
| 2026 16MLA | Blue Compass RV (Raleigh, NC) | T138188 | $22,995 | Oct 26, 2026 | Below Real Price $4,000 below* |
| 2027 15RBA | Colton RV (North Tonawanda, NY) | 31667 | $22,998 | Oct 24, 2026 | — |
| 2027 15RBA | Colton RV (Orchard Park, NY) | 31676 | $22,998 | Oct 24, 2026 | — |
| 2027 15RBA | Campers Inn RV (Troy OH, None) | 117294 | $23,995 | Oct 24, 2026 | Price drop $3,000 drop on Oct 23, 2026* |
| 2027 15RBA | Campers Inn RV (Merrimack NH, None) | 117293 | $23,995 | Oct 24, 2026 | — |
| 2027 15RBA | General RV Center (Brownstown, MI) | 361852 | $23,995 | Oct 25, 2026 | — |
| 2027 15RBA | Blue Compass RV (Seguin, TX) | T150657 | $23,995 | Oct 26, 2026 | — |
| 2026 16MLA | Blue Compass RV (Winston-Salem, NC) | T148062 | $24,495 | Oct 26, 2026 | — |
| 2027 15RBA | Blue Compass RV (Hickory, NC) | T150659 | $24,865 | Oct 26, 2026 | — |
| 2026 15RBA | Blue Compass RV (Post Falls, ID) | T147458 | $24,911 | Oct 26, 2026 | — |
| 2026 16MLA | Blue Compass RV (Albuquerque, NM) | T139264 | $24,959 | Oct 26, 2026 | — |
| 2027 16MLA | Colton RV (Orchard Park, NY) | 31677 | $24,995 | Oct 24, 2026 | Below Real Price $2,000 below* |
| 2027 16MLA | General RV Center (South Weber, UT) | 355548 | $24,995 | Oct 25, 2026 | Below Real Price $2,000 below* |
| 2027 16MLA | General RV Center (Salt Lake City, UT) | 355553 | $24,995 | Oct 25, 2026 | Below Real Price $2,000 below* |
| 2027 16MLA | General RV Center (Brownstown, MI) | 355554 | $24,995 | Oct 25, 2026 | Below Real Price $2,000 below* |
| 2027 16MLA | General RV Center (Huntley, IL) | 355547 | $24,995 | Oct 25, 2026 | Below Real Price $2,000 below* |
| 2027 16MLA | General RV Center (Mount Clemens, MI) | 355550 | $24,995 | Oct 25, 2026 | Below Real Price $2,000 below* |
| 2026 20BHA | Blue Compass RV (Kansas City, MO) | T143839 | $24,995 | Oct 26, 2026 | Below Real Price $2,000 below* |
| 2026 20BHA | Blue Compass RV (Beaumont, TX) | T148008 | $24,995 | Oct 26, 2026 | Below Real Price $2,000 below* |
| 2026 16MLA | Blue Compass RV (Fort Myers, FL) | T138482 | $24,995 | Oct 26, 2026 | Below Real Price $2,000 below* |
| 2027 15RBA | Campers Inn RV (Tampa, FL) | 117295 | $24,998 | Oct 24, 2026 | — |
| 2026 16MLA | Campers Inn RV (Mesa, AZ) | 21172959 | $24,999 | Oct 24, 2026 | — |
| 2026 16MLA | Campers Inn RV (Tucson AZ, None) | 21172963 | $24,999 | Oct 24, 2026 | — |
| 2026 16MLA | Blue Compass RV (Las Vegas, NV) | T141041 | $25,801 | Oct 26, 2026 | — |
| 2026 16MLA | Blue Compass RV (Las Vegas, NV) | T147948 | $25,801 | Oct 26, 2026 | — |
| 2026 19MLA | Blue Compass RV (Park City, KS) | T147451 | $25,995 | Oct 26, 2026 | Below Real Price $2,706 below* |
| 2026 16MLA | Blue Compass RV (Kansas City, MO) | T147919 | $25,995 | Oct 26, 2026 | — |
| 2026 20BHA | Blue Compass RV (Lexington, KY) | T147963 | $26,495 | Oct 23, 2026 | — |
| 2026 16MLA | Blue Compass RV (Las Vegas, NV) | T147949 | $26,801 | Oct 26, 2026 | — |
| 2027 15RBA | Blue Compass RV (Albuquerque, NM) | T150663 | $26,991 | Oct 26, 2026 | — |
| 2026 20BHA | Bish's RV (Murray, KY) | 1048973 | $26,995 | Oct 23, 2026 | — |
| 2027 15RBA | Bish's RV (Kalispell, MT) | 1050261 | $26,995 | Oct 23, 2026 | — |
| 2027 16MLA | General RV Center (Grand Rapids, MI) | 355545 | $26,995 | Oct 25, 2026 | — |
| 2027 19MLA | General RV Center (Wixom, MI) | 361897 | $26,995 | Oct 25, 2026 | Below Real Price $2,998 below* |
| 2026 16MLA | Blue Compass RV (Colorado Springs, CO) | T143696 | $26,995 | Oct 26, 2026 | — |
| 2026 16MLA | Blue Compass RV (Colorado Springs, CO) | T145181 | $26,995 | Oct 26, 2026 | — |
| 2026 16MLA | Blue Compass RV (Kansas City, MO) | T138072 | $26,995 | Oct 26, 2026 | — |
| 2026 16MLA | Blue Compass RV (Tyler, TX) | T148056 | $26,995 | Oct 26, 2026 | — |
* We compare like with like: the dealer's total with fees if it shows one, otherwise the advertised price. Taxes, title and registration are never included, so ask for the out-the-door price (the full amount you would pay). Real Price is the price in the middle of the listings we compared. It is not a sale price. A price drop means the advertised price went down.
* We compare like with like: the dealer's total with fees if it shows one, otherwise the advertised price. Taxes, title and registration are never included, so ask for the out-the-door price (the full amount you would pay). Real Price is the price in the middle of the listings we compared. It is not a sale price. A price drop means the advertised price went down.